MBA Marketing Management course is one of the most opted courses specializations in the field of Marketing. You can learn the advanced concepts of Marketing like digital marketing, consumer behavior, advertising, and then other facets of the field.
MBA program are structured to provide professional knowledge in the core specialization. Then, one of the major advantages of opting for an MBA in Marketing degree in online mode is the flexibility it offers.
In fact, an MBA Marketing Management course enables students to understand the various interrelationships between complicated tasks and multiple tasks in any marketing operation and develop analytical skills for grabbing opportunities in international business. Students with excellent communication and resource mobilization skills are best suited for the marketing field.
Subjects in MBA Marketing Management:
Students from different backgrounds can also choose to study MBA in Marketing degree. Then, to be eligible for an MBA Marketing Management course, students must typically hold a BBA, B.com, and like with a minimum aggregate of 50 % of marks from a recognized university. MBA in Marketing degree syllabus:
- Introduction to Marketing and Consumer Behavior
- Principles of Marketing
- Retail Management
- Sales Management
- Business-to-Business Marketing
- Consumer Behaviour
- Market Segmentation and Targeting
- Market Mix Modelling and Forecasting
- Relationship Marketing Research and Analysis
- Strategic Marketing Management
- Product and Brand Management
- Pricing and Distribution Strategies
- Advertising and Promotion Management
- Digital Marketing and Social Media Strategy
- International Marketing
- Marketing of Services
The MBA program syllabus includes subjects that are both theoretical and practical. The Marketing Management degree course also helps the students polish their communication skills, vital in the aviation sector. This MBA program is structured as core and elective subjects and projects during the final semester.
If you keep on doing specific research and gaining technical skills during your undergraduate degree. And then this might be a better option for you. We are here to solve all your educational-related queries on the spot. To enroll in any degree courses from a top-ranked university. SPICA is a distance educational institution that offers a variety of space and online learning courses. Moreover, our excellent student coordinator helps the student to grab their graduation degree without any struggle or confusion in their careers.
