BBA Digital Marketing course

BBA Digital Marketing is a dynamic and in-demand program. The BBA Digital Marketing course equips students with the necessary skills and knowledge to thrive in the ever-evolving world of online marketing. Here’s a closer look at the course details and subjects typically covered:

Core Digital Marketing Subjects:

Introduction to Digital Marketing: Fundamentals of online marketing, digital channels, and marketing strategies.

Search Engine Optimization (SEO): On-page and off-page optimization techniques, keyword research, and search engine algorithms.

Social Media Marketing (SMM): Managing social media platforms, creating engaging content, and building online communities.

Content Marketing: Developing high-quality content for various channels, SEO optimization, and content strategy.

Email Marketing: Building email lists, crafting effective email campaigns, and email deliverability.

Web Analytics: Tracking website traffic, analyzing data, and optimizing online campaigns.

E-commerce Marketing: Marketing strategies for online stores, website optimization for conversions, and e-commerce platforms.

Business Management Subjects:

Marketing Principles: Marketing concepts, consumer behavior, market research, and branding.

Business Communication: Effective communication skills for written and verbal presentations, reports, and negotiations.

Financial Management: Financial analysis, budgeting, and business decision-making.

Entrepreneurship: Developing entrepreneurial skills, startup basics, and business venture ideas.

Additional Subjects include:

Graphic Design & Multimedia: Visual communication principles, graphic design software, and creating digital content.

Programming Languages: Introduction to coding languages like Python or JavaScript for web development.

Artificial Intelligence & Machine Learning: Understanding AI applications in marketing, automation, and personalization.


Pass in 10th,+2 or equivalent examination with a minimum aggregate of 50% (varies depending on institution).

Entrance exams: Some universities/colleges conduct their own entrance exams or accept scores of national-level exams like CAT, MAT, or GMAT.

Career Opportunities:

Graduates of BBA Digital Marketing course can pursue diverse career paths in various sectors, including:

Digital Marketing Agencies, Social Media & Content Marketing, Search Engine Optimization (SEO), E-commerce Marketing, Analytics & Data Management, Freelancing or Consulting etc.

Salary and Scope:

Starting salaries for BBA Digital Marketing course graduates can range from INR 3-5 lakhs per annum, with the potential to increase significantly with experience and specialization. The digital marketing industry is experiencing rapid growth, creating a high demand for skilled professionals and promising strong career prospects and advancement opportunities.

Here at SPICA, you can find all types of UG, PG, Diploma, PG Diploma, and certificate programs in the distance and online education modes. Enrolling in distance or online education courses via the SPICA, you can get UGC-approved degree certificates along with A+ grade mark sheets from your enrolled University. Also, we provide the students with exclusive online education courses, live sessions, and other educational benefits.

For More Details:

Contact: 7094446187

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