BBA Digital Marketing course is an undergraduate degree program designed to provide students with comprehensive knowledge and skills in the rapidly evolving field of digital marketing. This program focuses on various aspects of online marketing, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and data analytics.BBA in Digital Marketing is typically a three-year undergraduate program, comprising six semesters. Some universities might offer variations with additional industry internships or projects.
Candidates should have completed their higher secondary education (10th, +2) from a recognized board with a minimum aggregate score, usually ranging from 50% to 60%. Some institutions may conduct entrance exams or interviews as part of the selection process.
- Principles of Management
- Microeconomics and Macroeconomics
- Financial Accounting
- Business Communication
- Business Ethics and Corporate Governance
Digital Marketing Fundamentals:
Overview of digital marketing, its evolution, and importance in the modern business landscape. Strategies for marketing on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Techniques to optimize websites for search engines, improving organic search rankings.
Creation and distribution of valuable and relevant content to attract and engage a target audience. Effective use of email campaigns for marketing purposes, including design, delivery, and analysis. Strategies for running targeted online advertisements, especially on platforms like Google Ads. Use of data analysis tools to measure the performance of digital marketing campaigns and make data-driven decisions.
Marketing strategies tailored for online businesses, including conversion rate optimization and customer retention techniques. Marketing strategies aimed at mobile devices, including app-based marketing and mobile advertising. Familiarity with various digital marketing tools and platforms used for campaign management, analytics, and automation.
Practical training in digital marketing agencies, e-commerce companies, or marketing departments, allowing students to apply their knowledge in real-world scenarios.
Graduates with a BBA in Digital Marketing can pursue various roles in the digital marketing domain, including:
- Digital Marketing Manager
- Social Media Manager
- SEO Specialist
- Content Marketing Strategist
- Email Marketing Specialist
- PPC Specialist
- Digital Marketing Analyst
- E-commerce Marketing Manager
- Data Analyst in Digital Marketing
Additionally, BBA in Digital Marketing serves as a strong foundation for pursuing higher education, such as Master’s in Digital Marketing, MBA with a focus on digital marketing, or certifications in specialized areas, enhancing career prospects and enabling specialization in specific aspects of digital marketing.
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