A BBA (Bachelor of Business Administration) in Digital Marketing is a specialized undergraduate program that focuses on combining business administration principles with the skills and knowledge required for the digital marketing landscape. Typically, the BBA Digital Marketing course spans three years, divided into six semesters.
Eligibility Criteria:
Completion of 10th, +2 education from a recognized board or its equivalent.
Some universities may have specific subject requirements or minimum percentage criteria for BBA Digital Marketing course admission.
Course Structure and Subjects:
The following list is the subjects of the BBA Digital Marketing course:
Foundation Courses:
- Principles of Management
- Business Communication
- Microeconomics
- Macroeconomics
- Business Mathematics and Statistics
Core Courses in Digital Marketing:
- Digital Marketing Fundamentals
- Social Media Marketing
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Content Marketing
- Email Marketing
- Web Analytics
- Mobile Marketing
General Business Courses:
- Financial Accounting
- Marketing Management
- Organizational Behavior
- Financial Management
- Business Ethics
- Strategic Management
Technology Courses:
- Information Technology for Business
- Data Management and Analysis
- E-Commerce Principles
Internship/Training:
Many programs include a mandatory internship or training period, providing students with practical exposure to the digital marketing industry. BBA Digital Marketing offers elective courses, allowing students to specialize in specific areas within digital marketing, such as social media, SEO, or content marketing.
Career Paths:
Graduates with a BBA Digital Marketing can pursue various careers in the digital marketing field, including roles such as:
- Digital Marketing Specialist
- Social Media Manager
- SEO Specialist
- Content Marketing Manager
- Email Marketing Specialist
- Digital Marketing Analyst
- E-Commerce Manager
After completing a BBA Digital Marketing, students may opt for further studies, such as pursuing a Master’s in Business Administration (MBA) with a focus on digital marketing or related fields.
Here at SPICA, you can find all types of UG, PG, Diploma, PG Diploma, and certificate programs in the distance and online education modes. Enrolling in distance or online education courses via the SPICA, you can get UGC-approved degree certificates along with A+ grade mark sheets from your enrolled University. Also, we provide the students with exclusive online education courses, live sessions, and other educational benefits.
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